This is an original WWII chromolithographic poster, designed for the U.S. Navy. The poster is by John Philip Falter and was published in September of 1943 by the Office of War Information.
The poster features a dynamic and artful illustration of three Navy Avenger Dive-bombers flying over a friendly aircraft carrier and a destroyer. The dive-bombers have the Navy Star insignia on their left wings. At the top of the image, in yellow script, is the text “Your Navy”; this is paired with “Spearhead of Victory” below. Along the bottom margin, in bold red, is the text “Navy Day, October 27.” This chromolithographic poster is signed “John Falter USNR” in the stone by the artist.
The first “Navy Day “ was celebrated on October 27, 1922. October 27, 1922 was suggested by the Navy League to recognize Theodore Roosevelt’s birthday. Roosevelt had been an Assistant Secretary of the Navy and supported a strong Navy, as well as the idea of Navy Day. In addition, October 27, 1922 was the anniversary of a 1775 report issued by a special committee of the Continental Congress favoring the purchase of merchant ships as the foundation of an American Navy.
John Philip Falter (1910-1982) developed his artistic skills at an early age. He worked on local town murals and as a comic strip artist on a strip entitled "Down Thru the Ages" for the Falls City Journal, in Falls City, Nebraska. He studied at the Kansas City Art Institute and won a scholarship to the Art Students League in New York City.
Falter’s first steady job started in 1933 with Liberty Magazine, where he was hired to create three illustrations a week, for the weekly rate of $75 dollars. Increasingly aware of the lucrative nature of advertisements, Falter began seeking opportunities for such work. Some of his regular advertising clients included Gulf Oil, Four Roses Whiskey, Arrow Shirts, and Pall Mall.
Following the onset of World War II, Falter enlisted in the Navy. He was promoted rapidly, and his artistic output was impressive. Falter designed over 300 recruiting posters for the U.S. government. Many of them served domestic purposes and were geared toward women, like his posters for the WAVES campaign (“Women Accepted for Volunteer Emergency Service”).
Original chromolithograph. Poster is in very good condition. Color is original and bright. Centerfold crease, from past storage. Light rippling in outer margins. Toning to bottom margin. "Order No. 46" printed at bottom left margin, "NAVPERS-NRB-38674-24-Sept-43-70M" printed at bottom right. Sold unframed.
Unframed Dimensions: 30"H x 28" W.
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