World War I Propaganda Poster, "My Daddy" Third Liberty Loan, circa 1917

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The text on this poster reads, "My Daddy Bought Me a Government Bond of the Third Liberty Loan / Did Yours?" Published in 1917 by The United States Printing & Lithograph Co., New York, the poster features a young child, lovingly clutching her liberty bond.

A liberty bond was a war bond that was sold in the United States to support the allied cause during the great war. Subscribing to the bonds became a symbol of patriotic duty in the United States and introduced the idea of financial securities to many citizens for the first time. These propaganda posters appealed to the sense of patriotic duty in citizens. Images of children, women, and of the enemy were commonly employed in these propaganda posters as strong emotional imagery in order to persuade citizens to ration their money and spend it on the war.

Framed size: 32" 22" 2" D.




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