"The Chief Way" Santa Fe Railway Travel Poster, Circa 1947

This is a vintage travel poster for the Santa Fe Southern Railway, circa 1947. The poster is illustrated with a paradigmatic image of a Native American chief, so drawn to align the Santa Fe railroad with a romanticized version of America's old west. The Santa Fe Southern Railway named several of their trains models "Chief," including the San Francisco Chief, Texan Chief, Kansas City Chief, and Super Chief. Below the Native American Chief is the phrase “The Chief Way” drawn in rounded red letters on a yellow field. The Santa Fe Southern Railway logo , a blue encircled cross, is also prominently displayed. 

The Santa Fe Railway was founded in 1859. The company helped settle the mid-west in the later part of the 19th Century by selling real estate and farm land sanctioned by Congress. The Santa-Fe Railway became the second transcontinental railway to exist. It also expanded rail travel further than any other line, with north-to-south routes in California. Santa Fe had a robust freight business and extended its transportation reach with a bussing system. 

The Santa Fe Railway were strong advertisers, and produced many destination-driven posters to hang at airports, rail stations, billboards in large cities, and travel agencies. In 1945, the company was featured in a  song titled, "On the Atchison, Topeka and the Santa Fe" sung by actress Judy Garland for the film "The Harvey Girls.”

CONDITION:

Poster is in very good condition. Printed color lithograph, with color original and very vibrant. Paper is healthy, no tears or signs of foxing. Poster has very minimal wrinkles, as expected with age and past display. 

Poster has been artfully and archivally presented in a custom-built black and brushed silver wooden frame.




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