"Give It Your Best!" WWII 48-Star Flag Poster by Charles Coiner, 1942

This is a beautiful and simply-designed poster, credited to artist Charles Coiner. This poster was among the earliest posters produced by the Office of War Information (OWI Poster No.9). The poster is unmistakably patriotic, with the "Give It Your Best" slogan meant to inspire increased production in the nation's factories during wartime. The poster is dominated by an image of the American flag and is one of the more iconic propaganda posters of the Second World War.

The Second World War ushered in the biggest government-led advertising campaign to date, critical to the wartime communication needs of every combatant: from raising money, recruiting soldiers and boosting volunteer efforts, to spurring production and provoking outrage at enemy atrocities. The Office of War Information (OWI) commissioned some of the nation’s leading artists to produce the stark, colorful graphic designs. The posters played to the fears, frustrations, and faith in freedoms that lingered in people's minds during the war.

The most common themes found in the posters were the consequences of careless talk, supporting the war effort at home through conservation, victory gardens, and the purchasing of War Bonds, and anti-German and Japanese propaganda. The posters reminded the American populace that victory over the Axis was not a given, and certainly would not be achieved without the whole-hearted support of all men, women, and children.

The poster is unsigned, but the design is credited to Charles Coiner. Charles T. Coiner, an acclaimed painter and art director for advertising agency A.W. Ayer & Son, is also remembered for addressing the needs of the U.S. government with innovative graphic design. “His pioneering efforts to seek out and commission modern artists—including Pablo Picasso, Ben Shahn, Edward Steichen, and Miguel Covarrubias—and to introduce their work to advertising resulted in some of the most memorable campaigns of the mid-20th century. As a designer of war posters, civilian defense logos, and the Blue Eagle symbol of the National Recovery Administration under President Franklin D. Roosevelt, Coiner's influence extended well beyond the world of commerce.” (AIGA, 2014).

The poster was published in Washington DC by the U.S. Government Printing Office, 1942.

CONDITION:

This poster is in very good condition. The paper is healthy and the color is still vibrant. The poster has been framed using the finest archival materials and procedures. Framed dimensions: 33.5" H x 46" W.




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