"My Daddy" Third Liberty Loan, Vintage WWI Poster, Circa 1917

Designed to pull on America's heartstrings, this poster features a young girl clutching a government bond. The text along the bottom of the poster reads, "My Daddy Bought Me a Government Bond of the Third Liberty Loan / Did Yours?" Published in 1917 by The United States Printing & Lithograph Co., New York, the poster was designed as a propaganda tool to help the U.S. raise money for WWI.

A liberty bond was a war bond that was sold in the United States to support the allied cause during the great war. Subscribing to the bonds became a symbol of patriotic duty in the United States and introduced the idea of financial securities to many citizens for the first time. These propaganda posters appealed to the sense of patriotic duty and an honorable cause. Images of children, women, and of the enemy were commonly employed in these propaganda posters as strong emotional imagery in order to persuade citizens to ration their money and spend it on the war.


Overall very good condition. The poster has very slight discoloration but otherwise there are no tears, creases, or loss. The work is nicely framed according to the highest archival standards.

Framed size: 32" 22" 2" D

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