"Share in the Victory" WWI War Savings Stamps Poster by Haskell Coffin, 1918

Presented is a stunning WWI War Savings Stamps Poster designed by the famous Haskell Coffin. This poster was published in 1918 to promote the Victory Liberty Bonds program. It features winged Nike, the Greek goddess of victory, holding out a palm branch in one hand and her golden sword in her other. The poster reads, “Share in the Victory / Save for Your Country / Save for Yourself / Buy War Savings Stamps.” The middle of the title features the “W.S.S. War Savings Stamps " logo, indicating that the poster was issued by the United States Government. In the bottom right corner is Coffin’s printed signature. 

Each of the four Liberty Loan campaigns (two in 1917, two in 1918) and the Victory Loan campaign of early 1919 aimed for rapid subscription in the loan and bond programs, to generate quick funding of the war effort. Subscribing to the bonds became a symbol of patriotic duty in the United States and introduced the idea of financial securities to many citizens for the first time. Working Americans would buy these bonds or war stamps, to then trade in for smaller denominations of bonds, which at the end of the war would be repaid with interest.

Consequently, there was an outpouring of poster art on both the local and national levels for these loan programs, including this particular poster. Famous artists and illustrators were hired to design these attention-grabbing posters. Haskell Coffin had a long and very successful career outside of war bond posters and was one of the most recognized artists of the time. He created works for publishers such as the “Saturday Evening Post” and “The American Magazine.” Coffin was known for his beautiful portrayals of American women, so much so that the women and models used in his illustrations were commonly referred to as “Coffin Girls.” This poster is no exception to Coffin’s classic style; the image of Nike is a stunning woman, standing gracefully and calling on U.S. citizens to help guide their country to victory. 


Overall very good condition. This poster has one horizontal crease from an old fold. Otherwise, the colors are bright, and the poster has no notable damage. The work is beautifully presented in a custom archival frame. 

Framed Dimensions: 32.5” H x 22.5” W x 1.5” D

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