This is a vintage Southern California travel poster for the Santa Fe Southern Railway, printed in the 1950s. This mid-century poster is typical of advertising at the time; it is colorfully vibrant, with simplified but bold graphics. A smiling beachgoer is set against a golden backdrop. Her bathing suit is made up of the blue Santa Fe Southern Railroad logo in repetition. Below her, the text “Southern California" is displayed in black and red rounded letters.
The Santa Fe Railway was founded in 1859. The company helped settle the mid-west in the later part of the 19th Century by selling real estate and farm land sanctioned by Congress. The Santa-Fe Railway became the second transcontinental railway to exist. It also expanded rail travel further than any other line, with north-to-south routes in California. Santa Fe had a robust freight business and extended its transportation reach with a bussing system.
The Santa Fe Railway were strong advertisers, and produced many destination-driven posters to hang at airports, rail stations, billboards in large cities, and travel agencies. In 1945, the company was featured in a song titled, "On the Atchison, Topeka and the Santa Fe" sung by actress Judy Garland for the film "The Harvey Girls.”
Poster is in very good condition. Printed color lithograph, with color original and very vibrant. Paper is healthy, no tears or signs of foxing. Poster has very minimal wrinkles, as expected with age and past display.
Poster has been artfully and archivally presented in a custom-built black and gold wooden frame. Framed dimensions: 23 3/4" H x 19 1/4" W x 1 1/2" D.