This is a 1918 World War I poster by the acclaimed artist Haskel Coffin (1878-1941). This original lithograph was printed by the United States Print & Lithograph Co. out of New York. Its aim was partly to draw the attention of men eligible to fight. However, its primary goal was to attract the attention of women and to encourage them to play their part in the war effort. Even though women were not eligible to fight on the front lines during WWI, they played a crucial role in supporting the war effort with various other responsibilities.
Coffin was a versatile illustrator, gracing magazine covers including Redbook, The American, and The Saturday Evening Post. Coffin gained attention for his ability to portray American beauty. The so-called "Coffin girl," his signature depiction of a woman on his posters, could be found on note cards, sheet music, calendars, decorative boxes, fashion catalogs. However, Coffin is best known for his “Joan of Arc” poster, which was produced at the request of the U.S. Treasury Department.
This poster features a portrait of Joan of Arc, clad in full armor, with a sword raised above her body, ready for battle. At the top is yellow text reading “Joan of Arc Saved France.” Below is a white inset, with the black text “Women of America/ Save Your Country/ Buy War Saving Stamps.” Joan of Arc, as a great female figure who stepped up during wartime, was meant to encourage onlookers to mimic Joan of Arc’s bravery to lead their country to victory. During the war, over one billion dollars were raised by the sale of thrift stamps and war savings stamps, which were bought primarily by women and children. This poster played a part in raising money for the United States war effort by encouraging women to “do their part.”
Overall very good condition considering age. Coloring is vibrant. The artist’s signature, signed in the lithographic stone, is shown in the bottom-third quadrant of the poster. The piece has been framed according to the highest conservation standards in a custom black and gold frame.