This original poster encourages onlookers to "Fight or Buy Bonds" as part of the Third Liberty Loan. The work was designed by famous artist Howard Chandler Christy in 1917 and was printed out of Boston. The poster shows a personification of “America” waving a large American flag, with a large mass of soldiers in the background. The bond posters encourages Americans to help with the war effort by joining the military or purchasing bonds to finance the war.
The war ushered in the biggest advertising campaign to date, critical to the wartime communication needs of every combatant: from raising money, recruiting soldiers and boosting volunteer efforts, to spurring production and provoking outrage at enemy atrocities. The stark, colorful graphic designs seen in propaganda posters, created by some of the nation’s leading artists, elicited strong emotions.
Howard Chandler Christy (1872-1952) was an illustrator whose work appeared in countless magazines, books, and posters. Christy's subjects ranged from romantic interludes in high-society New York to historic battles on the Scottish Highlands. His female depictions became so well known that they were dubbed "the Christy Girl," whose lovely face and form graced magazine covers, sold Christy-style apparel, and convinced young men to join the Navy and Marines in World Wars I and II. He did most of his book illustrations from 1895 to 1920 but turned almost completely to painting portraits after 1921. His posters are some of the most famous and iconic of their time. His signature, printed from the lithographic stone, is visible at the bottom right of the poster.
Overall very good condition. Coloring is bright and there are no significant tears across paper. Some fold lines are still visible with minimal creasing along margins. Framed according to the highest conservation standards in a black frame.
Framed dimensions: 43 1/2" H x 33 1/2" W x 1 1/2" D.