"Emprunt National 6%, 1920. Souscrivez." French National War Loan Poster

Emprunt national 6% 1920, Souscrivez (National war loan 6%, 1920. Subscribe.)

This poster is a plea for the people of France and America to subscribe to the latest National War Loan as a way to restore economic prosperity.

France relied heavily on the willingness of its citizens to lend money to the government, in the form of war bonds. During the course of the war, France issued four national defense loans, with a new defense loan in 1915, 1916, 1917, and 1918. By the end of 1918, the French population was increasingly war-weary and impoverished, so higher interest rates as well as extensive public relations campaigns, like posters, were needed to sell government bonds.

In the aftermath of the First World War, France had to rebuild its devastated regions and restart its battered economy. In order to cope with this difficult financial situation, the French government launched a 5th National Loan in 1920, intended to support the national reconstruction effort. As with the 4 previous loans banks, French banks used allegorical posters to make a lasting impression on the people.

CONDITION:

Poster is in good condition. Original color lithograph. Paper is healthy. Light toning, yet colors still strong. Publication line visible at bottom center and right margins.

This poster has been artfully and archivally framed to the highest conservation standards in a custom-built black and gold wooden frame.




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